The foundation
Mastering Communication
Listening, tone and body language, the questions that get to the real answer, and staying calm when a customer is not. Ends with a busy-Saturday visit from Marcus.
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The courses
Four skills that show up on every shift
Mastering Communication is the foundation. The other three build on it, and each one works on its own.
Selling
Mastering Suggestive Selling
Reading when a customer is ready, recommending one product by name, timing it to the purchase and taking a no with a smile. Ends with Dana shopping for a dinner for six.
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Selling
Mastering Upselling & Cross-Selling
Features into benefits, good, better and best options presented fairly, adding what makes a purchase work on day one, and answering price hesitation. Ends with Jordan buying a commuter bike.
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Service
Problem Solving & Service Recovery
The LEARN steps for any complaint, finding the right fix, explaining return policy well and knowing when to bring in a manager. Ends with Sam returning a vacuum past the window.
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How every course works
Short lessons and real practice before a graded check
Self-paced and built for a phone. Progress saves automatically, so a course can be finished in one sitting or across a few breaks.
Narrated lessons
Each lesson is a captioned slideshow of three to four minutes that teaches one idea at a time.
Practice as you go
Quick checks drawn from real floor moments, with feedback on every answer, plus games and review cards.
A practice customer
One full visit where the learner picks what to say at six or seven moments. The customer answers aloud and every pick gets a coaching note.
Final check and certificate
A graded check of about 20 questions. 75 percent passes, retakes are allowed, and the certificate is issued in the learner's name.
For managers
See who is ready and where to coach
- Assign seats by name or by location from your company dashboard.
- See who has started, who has finished and who still needs a nudge.
- The first run of each practice scenario is kept as a skills evaluation, so you get an honest read on each person.
- Certificates are stored in your company account. Nobody has to chase a PDF.
Who it is for
Anyone who talks to customers
- New hires in their first week on the floor
- Sales associates, cashiers and service desk staff at any experience level
- Shift leads and keyholders who coach the floor
- Store managers who want one standard across the team
The courses work the same in hardware, beauty, grocery, electronics, liquor, apparel and specialty retail. Pair them with a product knowledge course for the category your team sells.
Pricing
Lower per-seat prices for bigger teams
Every course is priced the same. The rate drops with the number of seats you buy of a course.
| Seats per course | Price per seat |
|---|---|
| 1 to 9 | $35 |
| 10 to 49 | $29 |
| 50 to 249 | $23 |
| 250 to 999 | $15 |
| 1,000 or more | $10 |
Training a whole store?
Twenty associates taking all four courses comes to 80 seats at $29, or $2,320 in total.
Register your business for free, buy seats, and assign them to people or locations from your dashboard. A seat can be moved to someone else until the learner starts the course.
Register your business freeMultiple locations? Talk to us about team pricing
Questions
Retail Sales Academy FAQ
Which course should we start with?
Mastering Communication is the foundation, so most teams start there. The courses can be taken in any order, and each one stands on its own.
How long does each course take?
About 30 minutes for Mastering Communication and about 35 for the others, including the practice scenario and the final check.
Is there a test?
Yes. Each course closes with a graded final check of about 20 questions. You need 75 percent to pass and you can retake it as many times as you need. Practice inside the lessons is not graded.
What do learners get when they pass?
A Retail Sales Academy certificate for that course, issued by Learn Brands in the learner's name and filed in your company account.
What is the practice scenario?
A choose-your-path customer visit before the final check. Learners pick what to say at each moment, hear the customer respond, get a coaching note on every pick and finish with their strengths and what to work on.
Do we need special equipment?
No. The courses run in a web browser on a phone, tablet or computer. Sound helps, and every lesson is captioned.